Authentic Influence
3 months ago

Priceless Stories with Mastercard CMO Raja Rajamannar

On today's episode, Mastercard's Raja Rajamannar joins Vivoom for a live podcast from Mastercard HQ in Purchase, NY.

Specific topics to be covered in this episode:

  • Mastercard’s broad evolution from “storytelling” to “storymaking”
  • Mastercard’s work to become universally authentic through a robust sonic brand architecture
  • Putting innovation, human-connection and technology at the forefront of all marketing efforts
  • Mastercard’s efforts to be purpose-driven
  • How Mastercard leverages and amplifies the individual experiences they power
  • Raja’s focuses going forward as president of the World Federation of Advertisers

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Subscribe on Apple Podcasts.

Subscribe on Spotify.

Follow Authentic Influence on Twitter.

Reach out to Adam Conner on LinkedIn.

Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.


Music: Copyright Mastercard 2019