Authentic Influence
7 months ago

Feeding America CMO Catherine Davis: How to Unite Consumers for a Cause

Powering the #2 Charity in the US, Feeding 46 Million Annually

On today's episode, Feeding America CMO Catherine Davis joins the podcast to chat about the great work Feeding America does all year-round, beyond the holiday season, as well as how being human as a facet of marketing applies especially when the end goal is a cause rather than consumption.

Specific topics to be covered in this episode:

  • What Cathy was able to translate her vast experience from the for-profit world to non-profit
  • The importance of a brand being perceived as "human"
  • How does marketing to and the direct inclusion of an audience change when the end goal is a cause as opposed to consumption
  • How Feeding America directly injects and amplifies the voice of its donors and beneficiaries within its storytelling
  • What Feeding America is doing this holiday season to provide for the hungry, and how you can help
  • How marketers can start down the path of becoming more human in their messaging, whether the end goal be a cause or otherwise

Check out all the amazing things Feeding America does, and how you can contribute, here.

Find Catherine Davis on LinkedIn here and Twitter here.

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)