Feeding America CMO Catherine Davis: How to Unite Consumers for a Cause
Powering the #2 Charity in the US, Feeding 46 Million Annually
On today's episode, Feeding America CMO Catherine Davis joins the podcast to chat about the great work Feeding America does all year-round, beyond the holiday season, as well as how being human as a facet of marketing applies especially when the end goal is a cause rather than consumption.
Specific topics to be covered in this episode:
- What Cathy was able to translate her vast experience from the for-profit world to non-profit
- The importance of a brand being perceived as "human"
- How does marketing to and the direct inclusion of an audience change when the end goal is a cause as opposed to consumption
- How Feeding America directly injects and amplifies the voice of its donors and beneficiaries within its storytelling
- What Feeding America is doing this holiday season to provide for the hungry, and how you can help
- How marketers can start down the path of becoming more human in their messaging, whether the end goal be a cause or otherwise
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)