Authentic Influence
UGC, Brand Safety, Authentic Influencers and More in the Wild Wild West of Digital Marketing and Advertising
14 days ago

Levi's CMO Jen Sey on Enabling Self-Expression

On today's episode, we are joined by Jen Sey, Chief Marketing Officer of Levi Strauss, for a discussion on how to enable authentic self-expression everywhere and everyday.

Specific topics to be covered in this episode:

  • How Jen has grown through her 20 years of being part of the Levi's family
  • The guiding principles Jen relies to keep a global mainstay continuously fresh in the eyes of consumers
  • #liveinlevis and other ways the organization encourages and amplifies authentic-self expression through their products and fans
  • How Levi's has invested heavily into being purpose-driven
  • Goals for the remainder of 2019 and beyond
  • Tips for becoming more authentic in messaging

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)