Authentic Influence
9 months ago

Boston Red Sox CMO Adam Grossman: Delivering Content on the Fans' Terms

On today's episode, Boston Red Sox CMO Adam Grossman, who took time during Boston's successful postseason run to its 9th and most recent World Series title to talk with Adam Conner about the power of Red Sox Nation and incorporating their voice into the team's overall mission and strategy.

Specific topics to be covered in this episode:

  • How to make a brand inherently shareable
  • How to optimally invest in shareable fan experiences
  • Measuring shareability
  • How to balance the voice of the fan in content and messaging between positive and polarizing
  • How to deliver content on the fans' terms

Thanks again Adam!

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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)