Authentic Influence
22 days ago

Foot Locker CMO Jed Berger Speaks Sneaks

On today's episode, we are joined by Jed Berger, Chief Marketing Officer of Foot Locker. Foot Locker is an $8B sportswear and footwear retailer which operates under banners such as Foot Locker, Champs Sports, and East Bay.

Specific topics to be covered in this episode:

  • Jed's entrepreneurial journey to Foot Locker and the CMO role
  • Connected loyalty and brand experiences through Foot Locker's FLX Program
  • Investing heavily into the secondary sneaker market, and the opportunities for authentic consumer engagement therein
  • Upcoming innovation through Foot Locker's Greenhouse incubator program
  • Tips to become a more authentic marketer

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)