Authentic Influence
4 months ago

Time to Get Direct with Vincero Watches Co-Founder Tim Nybo

On today's episode, I'm so glad to host a conversation with Vincero Watches Co-Founder Tim Nybo about why, for all brands, now is the time to get direct.

Specific topics to be covered in this episode:

  • Tim's journey to found Vincero, stemming from entrepreneurial ventures in China
  • Tim's viewpoint on building "quality-then-quantity" social followings
  • How influencers, advocates, and real customers come together into Vincero's content strategy
  • How building a brand is impacted when there is already competition in DTC -- as watches comprise one of the first categories to have multiple robust DTC brands like MVMT and Daniel Wellington
  • Some of the new ways Vincero is incorporating real customers into their brand story
  • Tips on injecting personality into a brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Subscribe on Apple Podcasts.

Subscribe on Spotify.

Follow Authentic Influence on Twitter.

Reach out to Adam Conner on LinkedIn.

Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)