Authentic Influence
2 months ago

Cisco CMO Karen Walker on the Power of Possible

On today's episode, we are joined by Karen Walker, Chief Marketing Officer at Cisco.

Specific topics to be covered in this episode:

  • How Karen has transformed Cisco's marketing function since becoming CMO in 2015
  • The importance of authenticity and purpose in B2B, including the differences (or lack thereof) between how buying decisions are made in B2B and B2C environments
  • Cisco's Bridge to Possible initiative
  • How individuals sharing their own stories is a more powerful message than something delivered directly from a brand -- with supporting metrics
  • How Cisco encourages and amplifies individual experiences within their content
  • What's next for the Cisco team
  • Karen's tips on how to become a more authentic marketer, no matter the buyer

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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)