Driving Experiences with Audi VP Marketing Loren Angelo
How to Steer Consumers towards a Progressive, Challenger, Luxury Brand
Today, we are proud to welcome Loren Angelo, Vice President of Marketing at Audi, to the podcast. Through the course of our conversation, Loren explains how he drives relationships with consumers at Audi through unique consumer experiences.
Specific topics to be covered in this episode:
- What inspired Loren to join Audi
- Audi’s approach to the auto industry as a self-proclaimed challenger luxury brand - and what that means for the tactics they employ in their marketing strategy
- How Audi leverages unique interactive experiences to better engage and drive affinity with its current and potential customers
- Audi's approach to social
- What Loren is most looking forward to for Audi’s marketing efforts in 2019
- Loren's favorite Audi of all time
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)