Authentic Influence
3 months ago

ALSAC / St. Jude CMO Emily Callahan on How to Inspire

On today's episode, we are joined by Emily Callahan, Chief Marketing Officer of ALSAC, the fundraising and awareness organization of St. Jude Children's Research Hospital.

Specific topics to be covered in this episode:

  • Emily's journey to join ALSAC
  • How Emily tackled the biggest challenges and opportunities at ALSAC as its first CMO
  • Emily's favorite St. Jude stories
  • St. Jude Inspire as a media publishing model
  • Measuring success for the St. Jude Inspire platform
  • How work with corporate partners amplifies efforts and the stories ALSAC / St. Jude powers
  • Emily's strategy for selecting and integrating a complex portfolio of platforms to grow the St. Jude brand and raise funds
  • Top 3 things that Emily has learned leading marketing in two successful nonprofit organizations that she believes CMOs in for-profit companies should apply
  • Ways people can support the St. Jude mission

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)